I created a silhouette of a rocking chair, took a photo of wood grain and applied it to the silhouette. Then I went in and shaded it to give it some form. The seat cushions have a bit of burlap texture and a silly little pattern I made in illustrator.
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It's a pretty simple idea and execution, although it took me a while to come up with it. Here is how it looked on the page:
That's all for now!