The story for this assignment was about weight-loss-challenge websites where participants compete to reach dieting goals, often with the added incentive of some sort of monetary wager. "Diet betting" is another way of describing it.
|Drawn in Photoshop.|
There are many variations as to how the competitions work, so there wasn't a universal aspect I could grab ahold of and play with; but my first idea was to focus on the choice between food and money. My impression was that was the motivation.
I showed my rough and it was well-received. The rough was liked so much that I was told to just use that! So, I cleaned it up a touch and colored it.
I had a few days before it was due and I made some noise about how I wanted to go a little further with it, but I was a little busy and chose not to throw another thought at the problem.
When the time came to send it to the page designers I fretted for a few minutes, again worrying that it might not be a clear enough visual. But a page designer or editor dropped in the headline "Dieting for Dollars," which ties it together very well.
Sigh of relief.
I wish I'd been brighter and zanier with the colors; it could have been more exciting to look at that way.
Here's how it appeared on the page: